Blogdigger Search: subject:"New Marketing reflections courtesy of my Nikon D80 loaner camera"

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March 03, 2009

To pay or not to pay, is THAT the question?

Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience â€” a practice we call sponsored conversation. With appropriate protections for...

Tags: Creativity , content is king , Branded Entertainment , Medium - neither rare nor well done , New Marketing , Communal Marketing , Consumer Generated Content , Join the Conversation , New Branding , Make advertising relevant again , The Engagement Wars , Proof of Life after the 30-second spot , Pithy Conversation Catalysts , New Marketing reflections courtesy of my Nikon D80 loaner camera , living in high definition , Inside the fish bowl

Jaffe Juice [ Feed - Focus - Exclude ] by Joseph Jaffe at 10:51 AM

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