I have been ever so slightly *MIA* here, I realize.  This is due to several reasons - - some personal - - others just involve lots of work and lots of catching up on work!  I do have lots going on, though - so let me get right to it! A few months back, I did a post here about a site that I had lau...

No news to anyone interested in PR these days, but Motrin screwed the pooch over the past week. How can any company be taken by surprise by a negative reaction to a new campaign nowadays? Consumers are active, vocal and organized. You might want to run your messages by them before rolling out a camp...