Results 1 - 10 of 23 for subject:"Modern Marketing"
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March 04, 2009

Paul Graham on 'Why TV Lost' : "This was the most powerful force of all.  This was what made everyone want computers. Nerds got computers because they liked them. Then gamers got them to play games on. But it was connecting to other people that got everyone else: that's what m...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] by James Cherkoff at 2:47 AM

January 29, 2009

If you aren't feeling very rational on the morning of the 9th February, you may like to spend a few hours at NESTA in the company of myself, Johnnie Moore and Mark Earls, kicking around the challenges created by a P2P world.   After all, when you get up in the morning do you feel lik...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] by James Cherkoff at 8:13 AM

December 17, 2008

Bang-for-bucks will be the only topic on the table in the next few years.  And marketing metrics is sorely in need of a rethink if it's going to thrive.  Simon at Big Picture picks up this quote from mega-mogul Barry Diller: "You really want to get a headache? Try to understand ...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] by James Cherkoff at 7:53 AM

October 23, 2008

I know there are plenty of people out there who think Apple get too much fanboy credit but the iPhone story really bears scrutiny.  The latest financials allow Steve Jobs to claim that his company, 'is the third-biggest maker of cellphones in the world by revenue, after Nokia and Samsung.' ...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] by James Cherkoff at 10:41 AM

October 17, 2008

In this essay Paul Graham explores how innovation and good ideas can still flourish in a recession. "Fortunately the way to make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible.  For years I've been telling founders that the surest route ...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] by James Cherkoff at 5:38 AM

July 18, 2008

"In tr uth, I'm not sure marketers question the value of research any mo re than compulsive hand-washers ask hard questions about the value of wash-basins. It's just something you need. Frequently and everywhere." From Rory Sutherland, Ogilvy's Grand Fromage....
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] at 10:06 AM

July 17, 2008

Smart comment from the super-smart Mick James on the post below: "So "70% of DVR users skip past TV commercials". Well of course. That's what it's for. Linger over dinner and put it on "chase-play", reclaim those precious minutes of your life.  But invert that stat: 30%...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] at 7:30 AM

July 14, 2008

It's a sign of the times that Thinkbox are able to maintain their story, whilst other Grand Fromage wonder out loud if old-school, blockbuster media revenues are not only going, but not coming back.  In response to a report from Lehman Bros, NewTeeVee's Liz Gannes doesn't mince her words: "I wouldn...
he Power 150 - Top Marketing Blogs - By Todd [ Feed - Focus - Exclude ] at 5:42 AM

July 10, 2008

Earlier this year, I went to speak to the (very nice) people at Thinkbox, the group charged with making the case for the value of TV advertising in the UK, and backed by the UK commercial broadcasters.  I had a very stimulating conversation but left confused.  Their message appears to be t...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] at 5:52 AM

May 15, 2008

I met Miles 'LG15' Beckett last summer to chat over the launch of Kate Modern in the UK.  Gazillions of page views, millions of users and many rave reviews later, Beckett is seen as one of the pioneers in the morphing world of TV.  The LG15 team is now a company called EQAL which has just ...
Modern Marketing - Blog by Collaborate PR & Marketing [ Feed - Focus - Exclude ] at 5:16 AM
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