Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much discussed Facebook...

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much ...

Let me just say off the bat that I don't begrudge brands from participating in Advertising's Spectacular Spectacular. It's one of a handful (literally one hand = 5 fingers...count 'em) of mass reach opportunities left (even American Idol is starting to suffer cold-water shrinkage) This year, it woul...

The latest advertising industry sentiment research is out from Advertiser Perceptions and the magic eight ball for the ad biz right now would read, "you're behind it" Hardest hit was broadcast media with 22% and 16% feeling that broadcast TV and radio budgets will increase this year, down from 29% a...

At the AAAA's Media Conference in Neworleans (I'm told it's pronounced as one word), I attended a session where all the heads of the various media associations faced off against each other (or was it the consumer?) Anyhoo, one prediction given (I forget who it was as I was sitting too far back) was ...

Erwin Ephron - the second smartest grumpy man I know - wrote a great piece in his monthly newsletter, Ephron on Media. It was an article about clutter and taking responsibility for it...or the corrolary, how people think that clutter is the "other guy's" problem. the number of listeners de...