Blogdigger Search: subject:"Measurement"

Ignore, Measure and Focus

Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company th...

The Marketing Technology Blog [ Feed - Focus - Exclude ] by doug@douglaskarr.com (Douglas A Karr) at 12:31 PM

Marketing Metrics: The Hard and The Soft

There's a huge amount of discussion lately about measuring marketing based on ROI. And there seem to be two campsâ€”Hard and Soft.The Hard Marketing Camp wants to tie everything to sales metrics saying anything that doesn't result in a revenue measurement doesn't count. The Soft Marketing Camp is fo...

Tags: Measurement

Marketing Interactions [ Feed - Focus - Exclude ] by ArdathAlbee at 9:30 AM

Ruler Deluxe - Measure objects larger than your screen!

Available In: App Store Price: $0.99 Iâ€™ve always liked pocket measuring tapes. You know, the ones that would retract at the push of a button. So, could an iPhone app successfully recreate the experience of a pocket measuring tape? And more importantl...

Tags: Utilities , measure , iphone , Ruler , ipod touch , app store , Ruler Deluxe , Vanilla Breeze

Apple iPhone School [ Feed - Focus - Exclude ] by david at 9:54 AM

PR DOES Drive Sales...

Last week, Forrester senior analyst Jeremiah Owyang, a prolific and astute observer of web strategies (and someone whom I hold in high esteem), posted a link to a new, sobering USC Annenberg study on the state of the PR agency business. (It dovetailed well with the Council of PR Firms' own look at t...

Tags: PR , Forrester , PR Metrics , owyang , Delahaye , PR measurment , USC Annenberg. Council of R Firms

The Flack [ Feed - Focus - Exclude ] by Peter Himler at 1:45 PM | 3 Citations

Waiting for Answers and Thinking Outside the Box

I was going to blog on the Omniture API Token system this week (and I did write a draft) but I decided it would make more sense to give Omnitureâ€™s Chris Wareham a chance to answer my questions before I bothered to post them. I figured that would spare you having to read my questions and then Omnit...

Tags: Web Analytics , SEMPhonic , web measurement , Gary Angel , Omniture API , web KPIs

SemAngel [ Feed - Focus - Exclude ] by SEMangel at 4:02 PM

Chevron battles Richmond tax

Chevron has filed a lawsuit to resolve whether the new alternative business license tax calculation imposed on the Chevron Richmond Refinery and other Richmond-based manufacturers by the recently enacted Measure T violates state and federal law. According to Chevron, “Measure T amended the cit...

Tags: Business , Featured , Contra Costa , San Ramon , business license tax , cheveron , measure t , refinery richmond california

HALFWAY TO CONCORD [ Feed - Focus - Exclude ] by admin at 7:57 PM

A Fixed- And Adjustable-Angle T-Square

Adjustable and accurate don’t have to be mutually exclusive when you talk about squares.Â This adjustable-angle T-square from Bridge City Tool Works gives you both an accurate 90Â° angle and an adjustable angle in one beautiful and expensive package. Use the AS-24 just like any other fixed-an...

Tags: Woodworking , measuring

Toolmonger: The Week In Tools [ Feed - Focus - Exclude ] by Benjamen Johnson at 12:59 PM

An Interview with Martin Oetting of Germanyâ€™s trnd

Cross-posted on SocialMedia.biz — AsÂ part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to s...

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Marketing ConversationÂ» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC [ Feed - Focus - Exclude ] by Chris Abraham at 3:54 PM

De Beersâ€™ False Scarcity is a Womanâ€™s Best Friend

Even though I know that diamonds are common and that the value of diamonds is based on false-scarcity and multi-billion-dollar global marketing campaigns, I still want to buy my future wife a big-ass Tiffany solitaire.Â However, diamonds are losing value like a lead brick, so even the biggest profi...

Tags: Marketing , Friends , campaigning , Campaigns , Marketing Campaigns , Diamonds , productivity , Globalism , Beers , Drops , Shareholders , bricks , Globe , brick , offerings , tiffany , best friend , scarcity , liking , solitaire , marketer , big ass , marketers , profits , luxist , evenings , measures , Marketability , gem market , jewelry sales , De Beers , profit center , likeness , global marketing , Anglo American plc , Diamond Prices , bulwark , preventative measure , rough stones

he Power 150 - Top Marketing Blogs - By Todd [ Feed - Focus - Exclude ] by Chris at 8:57 PM

Social Media Marketing Spooks Brands

Tom Smith wrote a smashing article that really gets why big brands are having such a big problem with social media.Â The article is over at Mashable and deserves a read because I am only excerpting the list here,Â Why Big Brands Struggle With Social Media.Â Number one, “social Media is ofte...