Note: This is the first post from Jason Feinberg, MediaShift's new music correspondent. With his background in online marketing, Jason will be sharing his insights into how artists can best utilize new technology in connecting with fans. There was a time when celebrity musicians were positioned as u...

The sun shines brightly as I stroll along the curving pier above the water, looking out toward a beautiful island with trees swaying in the wind. There's a looming ampitheater festooned with signs for Thompson Reuters, and a series of concrete buildings that appear ready to hold important meetings. ...

You've probably heard how much the micro-blogging service Twitter can help your business, or that being on social networking site Facebook can boost your company's profile. But what you might not have considered is the potential danger in over-relying on these startups that could go out of business,...

We used to say in my profession -- public relations -- that you shouldn't say or write anything that you wouldn't want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn't say or write anything that you wouldn't want to turn up in Google searc...

The people formerly known as the audience ( TPFKATA ) are doing more than just fact-checking newspaper stories, time-shifting TV shows and capturing breaking news on their cameraphones. They are also helping run their favorite bands, designing and voting on concert T-shirts, mixing studio albums and...