Results 1 - 10 of 14 for subject:"Marketing to Men"
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March 12, 2009

It's amazing how video continues to be so dominant all over the Internet.  For this, we have YouTube to thank.  But as that category killer has grown and become an even greater force in web entertainment, something interesting has been happening back at the network ranch.  NBC ...
JacoBlog - Jacobs Media's Blog [ Feed - Focus - Exclude ] by Fred Jacobs at 1:15 AM

March 04, 2009

He can certainly get information out of Sangala terrorists.  And he can even weave his way through the labyrinth of Senate hearings.  But can he sell you your next car?  That's a good question. Hyundai is moving Ford over, and integrating its brand into 24 in the hope of buildi...
JacoBlog - Jacobs Media's Blog [ Feed - Focus - Exclude ] by Fred Jacobs at 1:27 AM

March 02, 2009

I was reading Tom Taylor the other morning, and happened across this news item out of Boston: John Hogan, David Field and Peter Smyth meet in Boston for today’s Ad Club “Radio Day.� CBS Radio is also participating in a presentation for the Ad Club that starts with a keynote from Hill Holliday ...
JacoBlog - Jacobs Media's Blog [ Feed - Focus - Exclude ] by Fred Jacobs at 1:25 AM

February 06, 2009

As the radio sales environment gets more precarious, and advertisers take pot shots at just about every format and station, I continue to marvel at how Classic Rock is often overlooked and underrated.   Classic Rock is America's music.  It's mainstream, center-lane stuff, e...
JacoBlog - Jacobs Media's Blog [ Feed - Focus - Exclude ] by Fred Jacobs at 1:25 AM

November 25, 2008

Schadenfreude.  We all feel it from time to time, some of us more than others.  It's that emotion that causes us to feel good when someone else suffers.  Many people are feeling it about Wall Street brokers and the Detroit 3 CEOs right now.  Whether it's rational or e...
JacoBlog - Jacobs Media's Blog [ Feed - Focus - Exclude ] by Fred Jacobs at 1:13 AM

November 20, 2008

What a geek dad does over his lunch hour. Fucking cool....
American Copywriter [ Feed - Focus - Exclude ] by John at 12:40 PM

June 16, 2008

This spot has been around awhile, but I hadn't seen it until this weekend. On Father's Day, actually. Maybe it was the mood of the day, but this just jumped out of TV and slapped me around a little in terms of relevance. A great example of the right spot placed at just the right time. Creating spots...
American Copywriter [ Feed - Focus - Exclude ] at 11:22 AM

May 06, 2008

One of my favorite transparent marketing examples from Don't Think Pink, which I use pretty often in my presentations (especially when my audience is fairly male-dominated) is that of ESPN: The Magazine.  That brand (in all its forms) does a great job of nailing its roughly 18 - 34 year old mal...
Vendor's Tent and Canopy [ Feed - Focus - Exclude ] at 10:18 AM

April 29, 2008

Have you ever noticed that if you really want good information about a product, you’re much more likely to find that information in a product review than in the product description itself? Why aren’t product descriptions more helpful? Here’s one thought: Men and women may care abou...
FutureNow's GrokDotCom / Marketing Optimization Blog [ Feed - Focus - Exclude ] at 12:24 PM

March 05, 2008

Mania TV adds $5M to their $17M in funding, bringing the total to $22M. Ripe TV remains “king of the hill” funding-wise with $32M… followed by Heavy.com’s $25M but I am not sure if they really fall in video creators anymore… These amounts are just a “tad” mo...
HipMojo.com [ Feed - Focus - Exclude ] at 10:20 AM
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