I awoke early on Monday morning, to see twitter alive with Skittles comments, posts and tweets crowding my screen. I knew something was going on, but didn’t bother to look until the hubbub had died down, at least a little. Skittles CC on Flickr by Suwaif In fact, it didn’t even cross my ...

* Our previous article looked at the economics of a Freemium  business model.  One element that is key to making a strategy that involves “free” work financially is growing your user base.  One way to get that growth is through a word-of-mouth marketing campaign.  This article looks ...

The true hypocrite is the one who ceases to perceive his deception, the one who lies with sincerity ~ Andre Gide {image credit: Rudy Bachraty} I read this post over at the Oy Vey Hound Pound and had to laugh.  Here’s a fellow who regularly accuses the NAR of being a criminal organization and ...

Although I have preached about the need to increase not decrease marketing budgets on this blog over the past month or more, let’s be realistic – I say to myself – not every firm will follow that advice. Some have or will cut budgets no matter what. So, what’s a poor rainmake...

Now broadcasting in widescreen...Sheldon Johnston discusses the myth that homes are selling way under list price in Edmonton:...

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I’ll also admit that most of the times when I encounter them I might...

Most of our clients ask some form of the question, "How do I get the media to give me coverage and tell my story?"  Here are the three steps that we use and my clients who use this 5-point strategy do very well. Step #1  You must start with a clear goal in mind.  If you d...

Image copyright: Andreas MB Lee Newham is a senior designer at London-based design consultancy, P&W. He receives around three or four CVs (resumés) every day, and here he details some tips on how graphic designers can get those CVs to the top of the pile. CV tips for graphic designers 99% of C...

Are you a business that seems to have many spam complaints recently with your email campaigns? If you have noticed many spam complaints lately you have to ask yourself a few import questions. 1. Did you recently buy a list from a list broker? From our experiences we have realized that purchasing a f...

No matter what type of advertising you buy, print, outdoor, TV, radio, or (if you buy big enough) internet you will usually have an account executive to help you for each media outlet you choose to use. If you use an ad agency, they will have the appropriate contacts with the various account reps, b...