March 11, 2009
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company th...
The Marketing Technology Blog
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doug@douglaskarr.com (Douglas A Karr)
at 12:31 PM
March 05, 2009
I recently updated my client presentation on the topic How to Do an Opportunity Assesment to Leverage Social Media at a Business. Special thanks to Susan McElhenney and John Rasco at Refreshweb for fine-tuning this. After reading a Mashable blog post today – Data: What Are the Benef...
Internet Marketing and Social Media Blog
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Tom Parish
at 5:02 PM
In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. The purpose of the 2-hour open conversation in 140 characters was to engage and provide the public with a platform where citize...
Diva Marketing (Blog)
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toby
at 4:04 PM
March 04, 2009
Fascinating story by Charlene Li (Groundswell author) and others about Skittles and their new approach to branding via Social Media. Essentially, Skittles have modified their home page for www.skittles.com so that it consists largely of a mashup between various Social Media and a little bit of res...
SmoothSpan Blog
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smoothspan
at 11:27 AM
March 01, 2009
One of the most powerful lessons I learned at the Mom 2.0 Summit (other than I need to learn to drink caffeine again to keep up with those crazy ass moms) is how to blend brands and social media so everybody wins. So here's an important strategy tip for using social media to marke...
Marketing to Women Online
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Holly Buchanan
at 1:41 PM
February 25, 2009
Don’t let the roadblocks get in your way any longer. Social media can work hard for your business if you get started on the right track. These sites enable you to manage your message in ways that elevate your credibility......
The Ultimate Small Business Marketing Weblog
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Kelly
at 9:15 AM
February 22, 2009
The budget axe is falling. Marketers everywhere have to choose which campaigns and which channels survive. As a result there is a robust debate about which tactics work best and which channels are "must haves" versus the fun but expendable "nice-to-haves." As usual, the dec...
Manhattan Marketing Maven
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Danny Flamberg
at 5:26 PM
| 1 Citations
February 20, 2009
Tom Smith wrote a smashing article that really gets why big brands are having such a big problem with social media. The article is over at Mashable and deserves a read because I am only excerpting the list here, Why Big Brands Struggle With Social Media. Number one, “social Media is ofte...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 5:28 PM
February 19, 2009
An article I wrote about social media myths is online at Businessweek.com. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putti...
B.L. Ochman's blog
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BL Ochman
at 12:17 PM
February 17, 2009
“Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.� - Al Ries and Jack Trout, Positioning Advertising stopped working a long time ago, prompting Positioning theories and strategies from Ries and Trout. We’re discussing it next week in our weekly Ge...
The Buzz Bin
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Geoff Livingston
at 5:33 PM
