Without developing a strong marketing strategy before jumping into the market you are most likely to fall flat on your face (and that hurts). So to avoid costly reconstructive surgeries, and the very costly launch of a product or business that ultimately fails, you want have to develop a strong mark...

Normal 0 false false false MicrosoftInternetExplorer4 One of the research lines that I am pursuing (and most likely would be focusing on for my dissertation) is looking at corporate personalities.  Corporate personalities can be associated with brand personality, which is “a set of human char...

While millions of companies scramble for cost-cutting solutions in this economic recession, one store is already operating with a minimal staff, but it's thriving, with 8,500 stores worldwide, including 1,400 in the United States, and more to come. If you live in the suburbs of the New York or Phill...

The more ads the merrier on ABC.com, according to new research Disney-ABC TV Group commissioned from Nielsen Media Research. While many online video providers boast of limiting commercials to enhance the viewing experience, the Disney-Nielsen study found that doubling the ad load in a full-length pr...

Our friends and trusted partners over at the Word of Mouth Marketing Association recently posted a few ethical questions on their Ethics Review Blog and asked word of mouth practitioners to weigh in. One of the questions that really struck a chord with me asked: Is it ethical to create and maintain ...

The Find: A recent global survey of managers finds a striking crisis in confidence, with large percentages of both senior managers and C-level executives doubting their companies' ability to respond to the recession. The Source: A survey by Booz & Company entitled "Recession Response: Why Companies ...

We’ve already looked at the insight you can get from profile data and focused discussion in online communities. For the third in our series of how to get insight from online communities we are going to look not at what people say, but how they say it. Communities drive discussions, be those the or...

One of the definitions for insanity is repeating a process and expecting a new result. That's what Circuit City did with its email coupons and web sales. Obviously, every coupon has fine print, but Circuit City's email marketing dropped the ball with its lackluster web "specials" featuring...

The deal for the break up of Aegis and its absorption by Havas seems to be shaping up. According to Brand Republic, the Synovate market research unit of Aegis is being prepped for sale. (The bank doing the pimping is Merrill Lynch, according to MRWeb.) The remainder of Aegis, its media buying operat...

As if 2008 wasn't hard enough for eBay, now it has Twitter to compete with. Developer Paul Rawlings just launched Tweebay,  the radical new version of online auctions. I discovered this new market during my read through TechCrunch . On its surface, Tweeter looks like its still in desperate need...