I just finished reading the The Inside Advantage book by Robert Bloom and I need to say I’m impressed and excited. Excited because, in two weeks time, I’m meeting Mr Bloom himself and interviewing him for this humble blog. Impressed because this man is just impressive. A little background. Rober...

I recently ran across this question on LinkedIn and it got me thinking about this craft. We are trained to develop a unique value proposition, detail our brand attributes, hone them based on audience research and insights, and then craft a highly-refined messaging matrix in hopes it will connect wit...

Thanks to Eric Larson for turning me on to BlogTalkRadio and for the interview about trust and social media. Severe stuffed-up, nasally Michigan accent warning is in effect....

More innovative intrusion techniques are not the solution A buddy of mine who’s in the ad biz sent me an article this morning from the New York Times, in which the author talks about brands trying to advertise on social networks and having limited success in reaching large numbers…one of...

I’m pleased to be speaking on my favorite topic, Trust and Transactions, at Jeff Pulver’s Social Media Jungle event at the 2009 Consumer Electronics Show in Vegas on January 7th. The economy has largely stopped, and if there was ever a time to rethink this practice of marketing, now̵...

Finding yourself in certain situations, what would you do? That’s the question put forward by Liberty Mutual on their “What’s Your Policy?” website. The site walks the visitor through numerous ethical situations - the visitor votes on how they’d respond, and the site sh...

Gave a presentation yesterday at the Seattle Ad Club November luncheon. Last year, Publicis’ Laura Porto Stockwell and I gave a presentation to Ad Club on Social Media - this year, we revisited where what’s happened in the last year and where the advertising profession is going in a worl...

The podcast I posted yesterday was talking about trends that we need to think about for the next decade. Overnight, I have been thinking about what makes a trend.... I suggest in the podcast that trends form from actions that......

I’m honored to have been asked to keynote the Independent Sellers Conference, a gathering of e-commerce vendors. I’ll be speaking specifically on how online sellers, and in particular, small business owners, can leverage social marketing techniques and tools to grow visibility and trust ...

The other day I got a Twitter follower notification from the Twittering Teddy, which I looked at and decided not to follow back as it did not meet any of my criteria for Twitter following. It was obviously corporate, even though there was a real person behind it, which meant I didn’t block it....