Tonight I had the pleasure of speaking to an inaugural event of Techmakers, the first industry-specific branch of Rainmakers. Having lived in Indianapolis for 7 years and slowly making the rounds of the technology sector, it was great to see this take shape. I did a skit tonight and think it worked ...

For Pontiflex, a 10-month-old start-up with $2.5 million in funding, the recession is actually good news. The company, which has pegged itself as the first open and transparent cost per lead market, generates leads of interested consumers for advertisers--a higher value, it argues, than banner click...

Give me two minutes of undivided attention. I have some important and confidential news for you! They’ve done it. A group of underground marketers have finally cracked the “eBay code� and after dominating eBay for the last few months, they are finally (albeit reluctantly) sharing it with the n...

by Jason Stewart Happy New Year everybody! There was a line in yesterday's post by Jon Miller over at the blog Modern B2B Marketing (Unleash Your House Database with Lead Nurturing) that reminded me of a story. Jon said this about the typical B2B company's contact database... "That data...

It's already hard to crack into corporate accounts. And, because of the turbulent economy, I fully expect it will only get harder in the upcoming months. In my opinion, companies must invest in online marketing initiatives that attract and nurture prospects till they're ready to work with sa...

Have you ever received great advice from a consultant but couldn’t implement it? A recommendation is just advice, no matter how excellent, until you implement. It’s only when you implement a recommendation that you reap the rewards. Even when you know the advice is great you can get cons...

UPDATED 12/1 @ 5:52pm: At Direct Impact's request, this post no longer includes links to the complete report.  My bad - I didn't realize that the pdf is not for general consumption.  You can still get a free copy by requesting it directly from the company.  Read on for the details. Here are two c...

We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn’t an Event, it’s a P...

Internet marketing is the business of both advertising and selling goods and services over the internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the internet. Internet marketing began in the early 1990s as primarily a means of product d...

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organiz...