10 power-packed tips for writing high converting landing page copy: Tip #1: Write Benefit Oriented Headlines If you haven’t heard it before, your headline is the most important part of your copy. Your headline will make or break your whole sales process. A strong headline will have your visitor dr...

Tonight I had the pleasure of speaking to an inaugural event of Techmakers, the first industry-specific branch of Rainmakers. Having lived in Indianapolis for 7 years and slowly making the rounds of the technology sector, it was great to see this take shape. I did a skit tonight and think it worked ...

I guess it was professional curiosity, but I actually clicked one of those facelift-in-a-bottle ads while visiting some blog.  And hell if I wasn’t intrigued by the landing page’s sleaze-bag persuasive techniques. Take a look at the screen shot I took of the landing page.  What do you thin...

A lot of affiliate marketers use WordPress because it is an easy way to create multiple pages towards driving traffic to their affiliate product landing pages. Today a reader of my blog named, Greg Wells from CashinYourContacts.com, contacted me today asking for some advice on how to gain more traff...

I’ve been doing a little reading about neuromarketing — including a fantastic neuromarketing blog — about the intersection of cognitive science, psychology, physiology, and marketing. In the process, I came across a Seth Godin post from earlier this month that I somehow missed: Beauty as a sig...

I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis ...

Yes, you heard it right. Using the power of Paid Search as a tool to help build your next website or website redesign could be one of the best decisions you could have ever made. You may be asking yourself, how the hell is PPC gonna help my website or even my client's website. Well, there are many t...

Have you ever received great advice from a consultant but couldn’t implement it? A recommendation is just advice, no matter how excellent, until you implement. It’s only when you implement a recommendation that you reap the rewards. Even when you know the advice is great you can get cons...

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organiz...

Customers say the darnedest things! What can you say when the owner of a company that had a 4.12% conversion rate improves it by 17% to 4.82%  in less than a quarter and says “ we’re sort of disappointed “? Even when clients can’t commit very much budget or resources to exec...