Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...

About a foot of snow outside which translates into about 10 links of things I discovered but had no time to elaborate on over the last week or so: Skittles homepage getting a lot of buzz. Seemingly positive. "Brave marketing" Here's my problem? What the buttons (or perhaps I should say...

About a foot of snow outside which translates into about 10 links of things I discovered but had no time to elaborate on over the last week or so: Skittles homepage getting a lot of buzz. Seemingly positive. "Brave marketing" Here's my problem? What the buttons (or perhaps I should say "where") is t...

My latest Adweek column is up. I wanted to write about this year's Super Bowl crop (or should I say crap) of commercials from both a digital and conversational (community, dialogue, partnership) standpoint. Here's the full text: The last thing you probably need right now is more Super Bowl r...

My latest Adweek column is up. I wanted to write about this year's Super Bowl crop (or should I say crap) of commercials from both a digital and conversational (community, dialogue, partnership) standpoint. Here's the full text: The last thing you probably need right now is more Super Bowl redux, bu...

Sitting in the lobby of the Westin St Francis and need to get these links off my chest. They're too good to keep to myself: New CMO Council survey which sheds new light on social media adoption Life after the 30-second spot. No really. Twitter fun at the Satmetrix Net Promoter Conference. Now you ca...

Sitting in the lobby of the Westin St Francis and need to get these links off my chest. They're too good to keep to myself: New CMO Council survey which sheds new light on social media adoption Life after the 30-second spot. No really. Twitter fun at the Satmetrix Net Promoter Conference. Now yo...

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much discussed Facebook...

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much ...

Brian Oberkirch is one of only a few people in this world who’s every word I hang on. Brian is a thought leader, in it’s truest form. I’m proud that Brian even knows my name. Enough fanboycrap. On to the thoughts that Brian stirred up for me. Brian just wrote a post taking a jab at...