A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest. Sean ...

Here’s a question I’ve been curious about lately, in light of my researching and writing of a report into the business use of Social Media for the Ark Group: should businesses add blogging to their arsenal of marketing tactics? Will blogging help sell more products and services? Or is it – as ...

Just finished reading Jeremiah Owyang's blog on ROI for online communities and social media. The entry is here. Jeremiah's suggestions are accurate and some of the comments from our colleagues are really helpful. Here is our commentary which we've also posted on Jeremiah's blog: What I find interest...

Bovenstaand een interessante presentatie via de blog van Jeremiah Owyang. Deze presentatie geeft een meeting weer van enkele maanden geleden waar er werd gekeken naar de toekomst van social media, gezien vanuit medewerkers van verschillende community platforms, widget bedrijven, social networks, bra...

2009 is barreling toward us, so Peter Kim got some seriously bright social media minds together to share their thoughts on what this new year has in store. In a forward-thinking e-book, Peter gives 14 experts, including mah boo and mah boss, the floor, and everyone has some interesting thoughts and ...

We’re nearing the end of 2008, and that means it’s time for looking at the best of the year, as well as making predictions for 2009. Peter Kim tapped 14 industry leaders to create this outstanding list of big ideas and predictions for what to expect in 2009: “Although it is now che...

Yep, it's that time of year again -- time for the marketing bloggerati to polish up their crystal balls and make some bold statements about what you can expect in the coming year.  And you, faithful readers, scour the web looking for even just a few useful nuggets from your favorite bloggers and in...

Its hard to know if Paid Posting (or sponsored posting) has matured, but its a sure sign when someone like Chris Brogan starts doing it, even if its on a secondary blog.  I was going to write a big thing about this, but its been covered by a great many blogging luminaries already, so I’ll jus...

No news to anyone interested in PR these days, but Motrin screwed the pooch over the past week. How can any company be taken by surprise by a negative reaction to a new campaign nowadays? Consumers are active, vocal and organized. You might want to run your messages by them before rolling out a camp...

The Social Media landscape changes so fast, it's hard to keep up. Here are the top stories in the Social world, distilled into a minute's worth of scanning....