If you don't know about HARO (Help a Reporter Out) and you are interested in getting media coverage, then check it out. Basically, it's a service that connects journalists (who are looking for sources for stories) and PR people/companies with products seeking publicity. It goes out as three emails p...

By popular demand… The top 4 ways to make HARO requests more relevant to you: 4) Ask yourself how well you really know your clients: Every time I sign a new client, I sit with them over pizza (or whatever they want to eat, I usually make it pizza…) and ask them seemingly off-the-wall, of...