photo by Mica Photographs Coca-Cola, the maker of VitaminWater, is being sued by the Center for Science in the Public Interest over alleged deceptive marketing practices. Those practices include using buzzwords like “definitely au naturel� and “triple antioxidants� on the product’s packagi...

Earlier this month PepsiCo published its CSR report which touted its gains in human, environmental, and talent sustainability. However, the company has its own bottled water called Aquafina, “the single biggest bottled water brand.� Americans drank about 615 gallons of Aquafina in 2008, accordin...

It’s Jackass meets environmental activism! Okay, so maybe it's a little heavier on the Jackass side. Earlier this week, dinner jacket-clad Greenpeace representatives entered the BP headquarters in London and staged an impromptu award ceremony. They attempted to present the oil company with an “...

Guest post by Dave S: Yesterday's referendum brought an end to the campaign that has dominated Manchester politics for months. An overwhelming majority (around 80%) of a fair turnout of voters (over 50%) rejected the government's plan to make Manchester "a 21st century city". In a scheme that was to...

Our gratuitous burnout ripping the tires to shreds demonstrates this ROUSH F-150 burns petroleum-based rubber. However, this very special pickup doesn't fuel up with pedestrian dinosaur juices like gas or diesel. Instead, it's powered fully by propane, the same thing powering a backyard grill. galle...

The GreenWashBall is a device that you toss into the washing machine to clean your dirty laundry in place of detergent. An innovative concept, but not the first of its kind - “laundry balls” like the GreenWashBall are abundant, including the Miracle II Ball, the Laundry Solution ball, an...

Spoiler Alert Back in the good old days of the Cold War, everybody’s favorite secret agent, James Bond, fought villains like Dr. No, an evil scientist out to sabotage U.S. missile tests, and Mr. Big, a Soviet agent using pirate treasure to finance espionage in America. But as Bond’s friend Mathi...

What if a single inexpensive upgrade could significantly cut your car’s emissions while simultaneously increasing its fuel efficiency? That’s the enticing concept behind the Blade, a chromed-out exhaust filtration module that wouldn’t look out of place on the most pimped of rides. ...

Birgitte Rasine is the chief evolution officer of LUCITÀ, a non greenwashing pioneer in socially responsible design & communications. Raise your hand if you’ve ever seen a therapist, or known someone who has. Raise your other hand if you’ve ever heard that little voice inside your head tell...

Is greenwashing really a disinformation campaign by corporations trying to win over the conscious consumer? Or is it just part of the "growing pains" of becoming a sustainable company? Joel Makower, of Greenbiz.com, thinks it's the latter. He writes, "The rise of green marketing claims is a testamen...