I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to...

Many companies want to do the right thing with green business, but find it is just too expensive. While sustainability of our people, planet and prosperity can not be compromised, somehow it is hard to “do it now” if the price seems just too high. Pictured (left to right): Terry Roberts,...

Is greenwashing really a disinformation campaign by corporations trying to win over the conscious consumer? Or is it just part of the "growing pains" of becoming a sustainable company? Joel Makower, of Greenbiz.com, thinks it's the latter. He writes, "The rise of green marketing claims is a testamen...

Here’s a great opportunity: The oceans are dying. Seriously, the oceans are in horrible shape, and it’s your fault. You did it, Supply, Demand, Pollution and Overfishing. And if we don’t take ownership now, our brands, our children, and our collective appetite for seafood may never...

Thanks to the Springwise newsletter, I just read about Carrotmob - a very clever, crowd-driven approach to changing the behavior of store owners and brands toward more environmental awareness and social responsibility. What they have begun in a small way in San Francisco is something for which brand...

QUOTE Is a green business's green focus just another Unique Selling Position? While I doubt the definitive study on this has been done, I would place it in a special category. Green is much more holistic, comprehensive and prone to backfire. Hardly anyone is a better poster boy than Al Gore. As ...

Good article, Lexi. Welcome to the Forums. As I commented on your blog, the thing that strikes me about Earth Day is that this should be for all of Earth's inhabitants. It's that old 'global village' notion. We're all each other's neighbours. In fact I was writing something o...

This just in: pretty much every consumer is concerned about the environment and is thinking conscientiously about what they buy — how it's made, under what conditions, and by whom. All you have to do is make good, green stuff and they'll buy it! We've reached the tipping point! Sound too good to b...

In my most recent HuffingtonPost piece, I write about the trendiest trend ever: holistic buying.   Today's consumers are taking the "it all matters" perspective, so integrating your marketing channels or emphasizing linear facts or ignoring their environmental expectations won't ...

Interesting little tidbit today from “marketing executive”-land. Green marketing will be the hot trend (fad?) among marketers in 2008. I think most of us saw this coming, but let’s hope it has a little more authentic staying power than those other so-called trends from years gone-b...