42 Below.  This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand.  42 Below is a company that makes vodka and gin, using some of the ...

I’m a dog guy – nothing against cats but I love my two chocolate Labradors (and my miniature dachshunds at my parents house too).  But, there are a lot of cat lovers and they are equally as superfreaky as dog lovers.  Over the past few years the people at Meow Mix have been exploring n...

I wasn't there in person to know if people were topless, maybe that is an Axe/Lynx campaign, but the gang at Nokia scored a homerun with their Skating Into Summer campaign, rolling across the the UK.  The event is a classic before it starts - rollerskating is good clean nostaglia and good for N...

I'm a big fan of adidas, and had the pleasure of working with them in the States for a few years before moving down under (hello, adidas Australia, give me a call).  In any case, the brand is known for really aligning its overall company focus or product/category mantra across all marketing dis...

I've been a big fan of The Surfrider Foundation ever since I first heard about them through a campaign with client Mazda.  I was excited to hear about a new campaign they are launching that is focused on the enormous amounts of trash on beaches.  The campaign is of course maximizing multip...

I’ll first say I’m a big fan of Madonna and the Madonna brand – she’s a very smart and savvy lady. So I wasn’t surprised to hear yesterday that she’s releasing 7 new songs (one song a day) from her new album exclusively for Vodafone customers – something I haven’t heard any artist do...

I love Burton!  They are such a great brand that understands how they fit into the lives of the consumers who love their brand and their products.  Burton understands its values and understands why, beyond making money, the company exists in the first place.  They know what they belie...

I'll just put it out there, I'd love to work with Axe/Lynx.  They have free reign to just do the things that most marketers always joke about doing as far as pushing the envelope, developing a campaign that you are sure you are going to get in trouble for (we all know the ones).  The compa...

Last week the world's largest inflatable tennis ball (an unofficial claim, although i can't imagine another one in existence) made its debut in Melbourne on the famous Yarra River which runs through downtown of Australia's 2nd largest city.  This buzz-generating ball made its debut as part of a...

If you haven't been to Times Square in NYC you at least know millions of people walk through it every day, millions of people who at some time in the day have to do a number 1 or number 2 (water the flowers, drop the kids off at the pool, etc.).  However you say it, finding any bathroom in Time...