My, how well organized Google was to announce their new behavioral ads in content targeting offering. To the public at large, VP Product Management Susan Wojcicki provides the official explanation of why digital advertising is good, how Google tries to make the ads relevant, and what behavioral targ...

Hi Kalena This probably isn’t black or white, but in general, Is it bad to have one AdWords campaign with (50) ad groups? I would think if you need that many ad groups, you should probably be putting some of those groups into their own campaigns. Also, isn’t is best practice to delete ke...

Conduct a Google search for mens or luggage or hard drives and you might see, like I see, in the AdWords are a plus sign for "show products from [site name]." Here is one of the examples: When you click......

Bugün LOG'da rastladım, Google sponsor bağlantılarda iki porno reklam çıkmış. Reklam tabi ki de porno harfleriyle değil l33t "diliyle" yazılmış olan p0rn0 olarak yazılmış. Aramanın Far Cry movie kelimeleri üzerine olması ise daha da enterasan yapıyor olayı. Her şeyi geçtim, Goo...

by Kalena Jordan We all know that the most effective Pay Per Click advertising campaigns use landing pages that are matched perfectly to your target search keywords and designed to follow through with the idea or theme that your PPC ad has hinted at. But how do you determine the effectiveness of tho...

What if your ads didn’t run? You picked the keywords, placed the bids, people searched, but your ads didn’t show up? It happens every day. In almost every one of your campaigns. It’s documented in a metric called Impression Share (in Google Adwords, no MSN or Yahoo equivalent yet.)...

Google has recently allowed advertisers to place AdWords ads for hard liquors, beer, and even gambling ads in the UK, but has now banned ads for the keyword phrase, [horse racing]. A WebmasterWorld thread says this ban is brand new.......

Yes, you heard it right. Using the power of Paid Search as a tool to help build your next website or website redesign could be one of the best decisions you could have ever made. You may be asking yourself, how the hell is PPC gonna help my website or even my client's website. Well, there are many t...

It’s been a while since my last post. I have been really busy. But if you haven’t already heard Google have now updated their ad policy for hard alcohol and liquer targeting the U.S. I am told the UK will follow suit in the coming weeks. Google had already quietly changed their policy at...

The Google AdWords blog just announced they are now allowing search ads for hard alcohol and liqueurs. Just a couple months ago, they allowed beer ads and now they have expanded this to hard liqueurs in the US. Why did they change this? They said based on “advertiser feedback we’ve......