“Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.� - Al Ries and Jack Trout, Positioning Advertising stopped working a long time ago, prompting Positioning theories and strategies from Ries and Trout. We’re discussing it next week in our weekly Ge...

As part of our Georgetown University class “Social Media for Social Good,” we will be publishing each session’s discussion in advance of Tuesday night’s on the Buzz Bin. We will also use a hashtag on Twitter and related materials: #gtownsm4sg. We hope our efforts will not onl...