So, you want to build a game, but all of that coding and leg work sounds too much like… well… work. Isn’t there another option? The answer is a qualified “Yes.� You’ve heard of this thing called “open source� which many penny-pinchers translate as free. While this is not the place fo...

The folks over at the Linux Foundation were happy to announce today that MIPS Technologies has joined the group. In addition to its chips MIPS has a lot of analog IP in the areas of  “digital consumer, home networking, wireless, communications and business applications.” The company sai...

I am getting tired of listening to all of the pundits saying that the current decline resembles the 1974 bear or the 1987 bear markets.  How about looking at some data!  So, I used my TC2007 market price history database to compute how much the Dow Jones Industrial average declined in prior bear m...

This is part 3 of 34 in Poker and Making Money Online, a 34 Part Series. If there are too many competitors (some irrational or inexperienced), even if you’re the best it’s a lot harder to win. Being the best at something doesn’t mean you’re going to be #1.  Consider the 1980 Olympic...

As a kid, I had a serious basketball jones. On the walk to Third Ward Park (the inspiration for our direct marketing shop's earlier name, Passaic Parc), I often dribbled the ball every step of the way. Like most roundball......

Back in 2001, A nice little summer action film called The Fast and the Furious was released by Universal. At the time, this studio had an unusual knack for putting out good teen movies: American Pie, Bring It On, Blue Crush and 8 Mile all came out around the turn of the millennia. (it wasn’t a...

If you don't know who Marshall Goldsmith is, find out and read his books and articles.  He is one of the premier executive coaches in the country.  In reviewing his blog, housed at the Harvard Business Review , I came across this post (and stole the title): Advice for Marketing Execu...

I’m going to have a busy busy month of December. La Fête des Lumières I’ve written about the Festival of Light in Lyon before, and it’s coming around again. I’m going to bring the boys into Lyon with over 1 million other people to walk around cold streets looking at light s...

Thanksgiving is now behind us as are the few Thanksgiving cards I received at work.  Yet, Christmas now awaits us and the Christmas cards will be streaming in the door at the office soon.  Why? If you have been even a somewhat regular reader of PSF marketing blogs, you have heard (and po...

Affiliate Marketing That’s right boys and girls, let’s start this blog post off with a title that really grabs your attention so that maybe by some chance you’ll actually listen to what I have to say. So over the last few months I’ve been doing A LOT of Pay Per Click Marketin...