My son is a sophomore in college. My youngest daughter is about to leave home in a year and-a-half. So finding that “just right� college has been at topic at our house for quite some time now. We actually hired an educational adviser for my daughter, who is working with her to create a list of c...

It’s so interesting to see how different companies are approaching this world of word-of-mouth marketing and outreach. And on one issue, we’re seeing two pathways emerge when it comes to leadership of the community (and when I say “community,� I mean offline and online – not just online, s...

It’s hard to believe that it’s only been a little over 20 months since Fiskars embraced their customers and co-created a little community called the Fiskateers. Last week co-worker Carrie Woodward and I attended the Craft and Hobby Associations Winter Convention in Anaheim, CA. This was my secon...