I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check . If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then...

At 10:15 pm I discovered that I had not brought a Macbook power supply on the trip. I was in a hotel on Coronado Island, and early the next morning I was flying to an aircraft carrier off San Diego for an overnight visit. I doubted that the carrier had Macbook power supplies laying around, so I was ...

There is an art to sucking up. Done too blatantly it will backfire. Done too weakly, you won't get what you want. The perfect suck up contains the following elements: Credibility. No matter how good your suck up, if you don't meet the requirements for placement, a job, an interview, whatever, it won...

This summary of an article from the December issue of the Journal of Advertising Research (good luck finding the issue online because I couldn’t) says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.” Which is to say that sucking up to ...