I'm sure I'm nowhere near the first to remark on this, but it has recently hit me on several levels. CNN just reported a moment ago that American newspapers are in severe trouble, partly because of the economic downturn yes, which means less people buy newspapers, but also less advertisers h...

Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star Michael Phelps was just having a bit of fun last November while visiting his girlfriend at the University of South Carolina when, along with all the shots and beer he consumed at a house party that we...

Mobile content. You might think of it as the news alert that arrives on your phone. Or the videogame that you may download to your phone, or the vote that you made in American Idol, or the MP3 song that you listen to on the MP3 player on your phone. Yes, cameraphone pictures, mobile blogs, user-gene...

Emma Mulqueeny and I are going to hook up next week - we were kindly introduced by Euan Semple I was having a a rummage on her blog and came across this. I want to have a look at this a bit closer - but it looks interesting. I then went over to Samizdata to see what they had to say on the PM - Samiz...

Trinity Mirror, the owner of the flagship daily and the largest regional newspaper group, sent tremors through an ad-dependent industry when it revealed a 12.6% fall in ad revenues over the past two months. Other regional publishers - Newsquest, publisher of the Herald and the Northern Echo, and Dai...

All Companies must learn to move from interruption to inviting participation. For all marketing initiatives, this no longer means communicating by interruption, but by engagement Is what was written in CDB, waaaaaaay back in 2005 and in fact it was something I spoke a great deal about in 2002. What ...

Recently I’ve had conversations with at least two executives high up within large interactive shops. In both cases, neither exec felt that social marketing was of much interest. “We’re not seeing much success in advertising on social networks,” stated one. “We just don&...

Sitting here at JFK this caught my eye All the rest is spam by my friend DC @ Fasterfuture blogspot David mentions a Scott Karp post Why Traditional Advertising Formats Fail On The Web He should have said Why Traditional Advertising Formats Fail On Any Digital Platform ... when people go online they...

I really love the web. I posted about Tohato's World's Worst War and how it won an award for the best mobile advertising campaign. And I said it was a great story, and I'd get back to it. Well, before I had even had time to think about trying to find their info, a good friend who specializes on the ...

The Stampede For Social Network Dollars Intensifies writes Diane Mermigas The race to monetize and leverage the power of social networks is turning into a stampede, as evidenced by Microsoft’s recently renewed efforts to acquire Facebook in the wake of its failed bid for Yahoo.Many of the biggest ...