According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

I recently posted that I believe online newsrooms, search engine optimized press releases and email newsletters are more important to organizational communicators than Twitter and Facebook. Not that I believe Twitter and Facebook are unimportant. The Advance Guard just released a white paper on how ...

You have the idea. You have the copy. You have the creative. Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could g...

You would think that after the countless years of Bloggers calling out PR professionals on bad pitches that things would change. You would be wrong. In the spirit of trotting out another dead horse: could PR pitches be any worse? The boatload of emails that are not personalized or relevant to the co...

We have been working hard at the Factory, and are very excited to announce the latest (and 7th) release of our email marketing application Publicaster. This version of Publicaster includes a major overhaul to the user interface as well as many other significant changes to key features. Here are just...

Champion Sound is an web application that we have been building with our spare time here at dt.  It’s a free email marketing and information broadcast tool to help musicians, promoters and venues promote their music.  We’ve been hard at work on and have some great new features to repo...

Tools: Alan Wolk writes an opinion piece for Brandweek that rightly says widgets too often resemble the old way of thinking about advertising, in that the product being marketed gets in the way of the message. The best widgets are those that are fun for the user and actually do something interesting...

You may not be surprised to find out that home sales are down. Car sales are down. People are less likely to go out for dinner, or to the movies, or to buy a new HDTV. But here's the thing: people are still buying homes. People are still buying cars. In the last month I've seen people eating...

I bet you review your key email marketing metrics - open, click, convert - on a regular basis. They may even be numbers that you have to report to someone in your organization. I bet that some of you even check your overall deliverability - “We have 97.6% deliverability! Yeah! Yipeeeee!� However...

Are you a business that seems to have many spam complaints recently with your email campaigns? If you have noticed many spam complaints lately you have to ask yourself a few import questions. 1. Did you recently buy a list from a list broker? From our experiences we have realized that purchasing a f...