You have the idea. You have the copy. You have the creative. Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could g...

One of the more common email design questions is how long your email newsletter ought to be. There is no flat answer to this, but there are definitely a few guidelines to help you make your decision. Attention span. How long is your reader attention span? Depending on the age group you are writing f...

After all the fuss with Outlook 2007's treatment of HTML email, you might be forgiven a resigned grimace at the "news" that Outlook does unusual things to your plain text emails, too. Surely it's impossible to mess around with the display of a plain text email (or the text-only version sent with you...