You have the idea. You have the copy. You have the creative. Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could g...

By Andy Here's a handy little checklist you can use to run your business: 1. Wake up and check emails. 2. Answer ordering questions. 3. Check support emails. 4. Check on fulfillment to make sure orders are shipping. 5. Check on Quality Control based on a customer complaint. 6. Check with vendors 7. ...

We wrap up our conversation with John Jantsch on today’s Bigg Success Show . John is the author of the fantastic book, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. So far, we’ve discussed: Part I: getting closer to customers and building yo...

There are a lot of email service providers (ESP) that you can turn to that will gladly help you send out your mailings to a targeted list…all for a minimal fee. In most cases, it’s best for you to have them help you out, but if you feel that you are up to the task [...]SHARETHIS.addEntry...

Wow, I was blessed to be on the opt-in list of Sears, a small chicago-based retailer, who sent out a lovely pair of emails yesterday.  I thought I would pass this along in my 2008 series of bad email crap because what they did was really lame for a company that mighty. Here is message 1: and he...

E-mail marketing is an efficient and (in comparison to other media) inexpensive way to promote brands, candidates for election, and nonprofit organizations. Forecasters predict that spending on e-mail marketing will double over the next two years. Currently, US e-mail marketing spending is about $1....

Be careful who you send messages to.  Today i received this SPAM from some e-mail marketing experts at ProspectDB who led their SPAM with the bold intro: Email marketing is a powerful and cost effective... ...if done correctly.  Here is their message in tact: Addressed to "Hello"...