This week, Content Matters caught up with e-marketing thought leader David Meerman Scott. David is a highly sought-after speaker and is author of the "The New Rules of Marketing and PR" and "Cashing In With Content". His newest book, World Wide Rave: Creating Triggers that Get Millions of People to ...

On Friday, David Meerman Scott teamed up with HubSpot for a bang-up seminar on how not to just get hit but create "a worldwide rave." The talk was chock-full of great information and new ideas--not just tips but ways of perceiving and using social media to get a sensational response. The #hubspot ha...

This content from: Duct Tape Marketing 2009 Will Be the Year for Small Businesses to . . . With 2009 just around the corner I thought it would be fun to collect the thoughts of some of the leading marketing folks around the web, but do so in what I am calling snack size fashion - so welcome to Snack...

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Mark...

We’ve all heard the saying, the customer is always right.  For most product managers, however, the non-customer is the person you should be listening to.  When you hear the phrase understand your market, the goal isn’t to understand those people who’ve already purchased your prod...

And so it began -- my Monday morning presentation at the MarketingProfs B2B Forum .  I love presenting to marketers (or business people in general) that don't spend their days obsessing about the latest social media blabbity-blah and lusting after today's brand new shiny thing.  These are ...

Okay, I confess that I am something of a grammar and punctuation nerd. I spot errant apostrophes as easily as I draw breath. The wrong pronoun case sets my eyelids to twitching. Eats, Shoots and Leaves made me laugh out loud and want to kiss the feet of its author. At last, a kindred spirit! I reali...