Marketing Interactions: Marketing Metrics: The Hard and The Soft There's a huge amount of discussion lately about measuring marketing based on ROI. And there seem to be two camps—Hard and Soft. (tags: marketing measurement metrics) 5 People Who Broke the Rules of Social Media and Succeeded Adv...

For the next little while, I'll be working with the Llewellyn Tarot, which uses myth and imagery from Scottish tradition, as a variant of RWS' symbolism.  I'd purchased this deck for my daughter a couple years ago, and she recently handed it back to me on the premise that it's ...

What Social Media Can Learn From Email Marketing 02/25/2009 Many social media challenges can benefit from hard won lessons we've learned through email marketing. (tags: marketing social-media twitter social-networking) Calculating Twitter's ROI for Marketers - Advertising Age - Digital: Colu...

Writing Sales Copy For Conversions, Part 2 - Search Engine Watch (SEW) Most Internet surfers are constantly subjected to a barrage of promotional messages and advertising. As a basic defense mechanism, they tune out most hype. Perhaps you have to be somewhat crass to get them to your landing page. (...

Reading 1 Is 52:7-10 How beautiful upon the mountains are the feet of him who brings glad tidings, announcing peace, bearing good news, announcing salvation, and saying to Zion, “Your God is King!� Hark! Your sentinels raise a cry, together they shout for joy, for they see directly, before their...

Reading 1 Is 62:11-12 See, the LORD proclaims to the ends of the earth: say to daughter Zion, your savior comes! Here is his reward with him, his recompense before him. They shall be called the holy people, the redeemed of the LORD, and you shall be called “Frequented,� a city that is not forsak...

Reading 1 Is 9:1-6 The people who walked in darkness have seen a great light; upon those who dwelt in the land of gloom a light has shone. You have brought them abundant joy and great rejoicing, as they rejoice before you as at the harvest, as people make merry when dividing spoils. For the yoke tha...

Reading 1 Is 62:1-5 For Zion’s sake I will not be silent, for Jerusalem’s sake I will not be quiet, until her vindication shines forth like the dawn and her victory like a burning torch. Nations shall behold your vindication, and all the kings your glory; you shall be called by a new name pronou...

I’m always amused at how many “listsâ€� appear at the end of the year.  I’m anti-list – I never read them and I no longer am willing to contribute to them.  So – for some non-list reading for today, I present to you the best of what I read this morning on the web. Washington Is K...

From 11.6% to 39% in 2008: The Inc. 500 are blogging When the Center for Marketing Research studied the Inc. 500 in 2007, only 11.6% of the companies were blogging. The study has been revisited and in 2008, 39% of Inc. 500 companies are blogging! (tags: blogging corporate-blogging business-blogging)...