Testimonials from existing customers are an invaluable customer draw in hard times. So if you're going to invest in a video testimonial, make sure you get it right. There are four simple rules for getting video testimonials right. Visual appeal. Ability to engage. Technical quality. Overall flow. De...

Facebook is taking the advice of its critics and allowing users to chime in on the way the site is governed. In a blog entry posted yesterday, CEO Mark Zuckerberg said Facebook is going to practice what it preaches on transparency. As a first step, Zuckerberg is inviting user feedback on two ...

Intel sues Nvidia over whether the latter can sell chipsets for new Intel CPUs; a California law banning the sale or rental of violent video games to minors has been struck down; the Vista Capable lawsuit is no longer a class action; one search engine sues Google for antitrust; Google wins privacy s...

Some of my favorite moments are cutting together the outtakes. Everyone enjoys them regardless if the film or in this case webisode sucks…I don’t think the webisode sucks. The thing that makes this one so funny is my brother, Sean was sitting across from my father when he says the “...

Bra manufacturer Vanity Fair has created an all-girl band who are contractually obligated to perform topless except for their bras, according to Ad Age. The Vassarettes (pictured) have only one song (see video below), but two YouTube videos and an elaborate web site. They sound a bit like the Donnas...

Homeless people continue to roam our streets with no acceptable place to "land" on a permanent basis in large part because of decisions we've made and continue to make as a community. They overcrowd our new homeless assistance center, The Bridge , because of the limitations we've decided to impose o...

In the Internet-fueled echo chamber, a crisis within your industry can easily become a PR problem for your company too. This is particularly true in food-borne illness situations. Extensive media coverage of precautionary government warnings and companies pulling products from menus or shelves all a...

The Securities and Exchange Commission (SEC) published its written rule last Friday on XBRL, making it official - companies will be using the new electronic tagging system for financial reports in the not-so-distant future. Michelle Savage, VP of communication for XBRL US commented on the report, sa...

Blogging is hard work. It’s not a quick, easy way to build web traffic. It’s time consuming and easy to get wrong. So should web developers and social media consultants be less keen to offer them to clients? Andy Budd recently blogged about social media consultants, and his post got me t...

Weber Shandwick, in association with The Economist, today came out with a report entitled ‘Risky Business: Reputations Online’ based on a survey conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets. Th...