I’ve been kicking the tyres of Google Website Optimizer recently and while I’ve been impressed at how slick and simple it makes split testing overall it does have a few flaws. The fact I can’t define landing on another site as a conversion action is one, and Google’s apparent...

“There’s no reason to become alarmed, and we hope you’ll enjoy the rest of your flight. By the way, is there anyone on board who knows how to fly a plane?â€� - Elaine in the movie Airplane Does looking at an instrumentation panel like this (picture on the left) create feelings of infor...

Click here to view the embedded video. Get Elastic’s recent post on reducing friction kicks butt - providing incredibly clear explanations of too-common Website flaws along with great examples of how to do it right.  I wish I wrote it.  Not only did the article reduced me to green-faced envy...

Holidays or no holidays, there’s simply less money to go around. As obvious as that statement is, many still seem to deny the obvious implication: you won’t keep profit margins healthy unless you actively take business away from someone – either from direct competitors, or from businesses outs...

It’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February. What does February 1st have to do with testing, you might ask? Well, people are great with signing up for ...