In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. The purpose of the 2-hour open conversation in 140 characters was to engage and provide the public with a platform where citize...

Today I noticed an article in the Wall Street Journal title, "When Bad Times Make Good Movies" and thought that is exactly what is occurring today in the marketing community. Bad times are making us better marketers. It's back to marketing basics but with new strategies in our tool box...

In prep for my 400 word page in Age of Conversation book #2 - Why Don't People Get It? I asked a couple of corporate "non suit" types who do get it (Tony Hsieh, ceo - Zappos and Richard Binhammer, corporate group communications - Dell) for their insights into how social media is supporting...

In prep for my 400 word page in Age of Conversation book #2 - Why Don't People Get It? I asked a couple of corporate "non suit" types who do get it (Tony Hsieh, ceo - Zappos and Richard Binhammer, corporate group communications - Dell) for their insights into how social media is supporting...

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. Today's Friday Fun is being turned over to Mugsy, Iris, Suzanne and Suzanne, a few of the women who are the heart o...

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. Today's Friday Fun is being turned over to Mugsy, Iris, Suzanne and Suzanne, a few of the women who are the heart o...

Question: What does Dove soap, Yahoo!, a comedian - Whoopi Goldberg, a TV journalist - Lesley Stahl, and a gossip columnist - Liz Smith have in common? Answer: They are tapping the hottest demographic trend in social media networking .. YOU. Me. Us. Girlfriend!   Recently BlogHer and Compass Pa...

Question: What does Dove soap, Yahoo!, a comedian - Whoopi Goldberg, a TV journalist - Lesley Stahl, and a gossip columnist - Liz Smith have in common? Answer: They are tapping the hottest demographic trend in social media networking .. YOU. Me. Us. Girlfriend!   Recently BlogHer and Compass Pa...

When was the last time you hung out with your customers or clients? I'm not talking about the last time you watched behind the two way mirror: 8 to 10 women, 18-34 years of age, who lived in a metro area and skate boarded to work wearing their Jimmie Choos. Nor am I talking about reading the custome...

When was the last time you hung out with your customers or clients? I'm not talking about the last time you watched behind the two way mirror: 8 to 10 women, 18-34 years of age, who lived in a metro area and skate boarded to work wearing their Jimmie Choos. Nor am I talking about reading the custome...