If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in other posts but I wanted to reiterate them here as part of a bigger picture. 1. Think consumer tribes - not market segments As I d...

Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosur...

On March 4, 7:;00 PM EST, Artie Isaac , Founder of Speaker Site shares insight about his global online community, Speaker Site. Speaker site (www.speakersite.com) is the fastest growing website on the internet and its because of the creative and innovative talents of Artie. By the way, when creativi...

I hear this all the time - what’s the deal with all the Twitter Noise - not noise on Twitter, but the buzz about Twitter. While explaining the value proposition of Twitter to professionals, I realize that its true value surfaces only when you eliminate the noise inside of Twitter. So, hereR...

We get this question a lot, so I thought I would post the question and answer here. Question: Which Facebook option is better for my business or organization? A PAGE or a GROUP? Answer: Facebook defines groups and pages differently, and upon reading their definition - and having intimately used both...

Ben McConnell, over at the Church of the Customer, raises the question: Does customer evangelism begin at home (I mean) at work, with employee evangelists? The best part is you can help, Pamela Hutton, quantify that answer for us. Good question. We think so, but we’re glad grad student Pamela ...

+20 membres de différents forums (Forum-auto, AutoPlus, Eve Auto, Action Tunning, Auto Passion, Turbo...) ainsi que des blogueurs passionnés d'automobile ont été invités par nos soins mercredi dernier lors de la journée dédié à la presse du salon PTS  pour tester sur circuit privé les Fia...

For all of the conveniences of online shopping -- no crowds, easy parking, seemingly endless choices -- it can't always compete with the real thing. At least not yet. A Kansas State University marketing professor said consumers can expect that some of the disadvantages of online shopping will disapp...

I have a dream, but Craig of Craigslist fame is living his dream - fostering a culture of participation through his eponymous website. What I love about Craig is his intense focus on customer service. Even his title says so. His job description, in his own words: “From the very beginning,̶...

I just read a terrific write-up by Peter Merholz (Adaptive Path) at Harvard Business that defines customer experience in this new age. A must-read if you’re in any kind of marketing group. Because customer experience is an organizational mindset. It’s not something a business buys, it...