Blogdigger Search: subject:"Communal Marketing"

Ski-doodle

A lot of "buzz" has been going on about Skittles "homepage redesign" For those of you who've been spared from the tempest in a teapot, essentially Skittles decided to go all Modernista! (an agency that made Wikipedia their homepage; irked Wikipedia purists and as you can see,...

Jaffe Juice [ Feed - Focus - Exclude ] by Joseph Jaffe at 11:30 AM | 3 Citations

Ski-doodle

A lot of "buzz" has been going on about Skittles "homepage redesign" For those of you who've been spared from the tempest in a teapot, essentially Skittles decided to go all Modernista! (an agency that made Wikipedia their homepage; irked Wikipedia purists and as you can see, became a little too tra...

Tags: Current Affairs , Creativity , Communal Marketing , Consumer Central , New Branding , Ugly Stuff , From the "I told you so" files , Inside the fish bowl

Jaffe Juice [ Feed - Focus - Exclude ] by Joseph Jaffe at 8:25 AM

To pay or not to pay, is THAT the question?

Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience â€” a practice we call sponsored conversation. With appropriate protections for...

Tags: Creativity , content is king , Branded Entertainment , Medium - neither rare nor well done , New Marketing , Communal Marketing , Consumer Generated Content , Join the Conversation , New Branding , Make advertising relevant again , The Engagement Wars , Proof of Life after the 30-second spot , Pithy Conversation Catalysts , New Marketing reflections courtesy of my Nikon D80 loaner camera , living in high definition , Inside the fish bowl

Jaffe Juice [ Feed - Focus - Exclude ] by Joseph Jaffe at 10:51 AM

Guest Lecturing on digital PR at American University

I just returned from guest lecturing for Chris Boesen at American University’s School of Communication’s Public Communication department. The class was full of seniors who aspire to join the PR workforce. I didn’t talk gloom or doom because I told them a secret. I told all of the f...

Tags: Blogging , News , Experiences , Writing , Blogs , Media , service , Marketing , Blog , Community , learning , Love , Cats , Blogged , Post , Social , communities , email , Universe , University , Publicity , Chris , socialism , Public , providence , Consumers , Smarties , comm , American University , posted , liking , checks , Ketchum , marketer , socialization , marketers , edelman , ogilvy , chutzpah , burson , reviewers , digital PR , tweet , fleishman , goode , Learnings , Twitter , twitters , qorvis , Marketability , sorts , Public Communication , tweets , twittering , dud , likeness , alls , digitalized , Chelsea Clark , miss chelsea , AU Public Communication , AU School of Communication , Chris Boesen , School of Communication , boesen , communication department , communications marketing , entry level position , leisure guest , media producers

Marketing ConversationÂ» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC [ Feed - Focus - Exclude ] by Chris Abraham at 4:45 PM

White House goes Live!

The White House has a blog and they’re now live blogging the President’s public speeches, etc. (via Steve Rubel) This is a big deal. The new administration, unsurprisingly given its history, is slowly opening up the White House to the new world of media. It’s not that they don̵...

Tags: whitehouse , Obama , Community Marketing

Marketing Nirvana [ Feed - Focus - Exclude ] by Mario Sundar at 2:29 AM | 1 Citations

Fake Dalai Lama

Apparently, it was too good to be true. I blogged about two religious leaders establishing a virtual presence - one on YouTube (the Pope) and the other on Twitter (Dalai Lama). Of the two it seemed like the Dalai Lama was trying to establish a more conversational attitude towards addressing the comm...

Tags: pope , Community Marketing , DalaiLama

Marketing Nirvana [ Feed - Focus - Exclude ] by Mario Sundar at 3:37 AM

Community Managers Must Deliver ROI: Commandments For Surviving a Recession

I’m a former community manager, and many of my friends are currently in this role, and I want to make sure they are armed with the right knowledge to succeed during hard times –I know some of them may get laid off. Community Managers are at risk of being let go During a recession, we kno...

Tags: Community Marketing , Social Media Measurement , community manager

Web Strategy by Jeremiah [ Feed - Focus - Exclude ] by jeremiah_owyang at 9:08 PM

Are Facebook Apps the New Viral Video?

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much discussed Facebook...

Tags: Creativity , Medium - neither rare nor well done , Communal Marketing , Consumer Central , Join the Conversation , New Branding , Make advertising relevant again , The Engagement Wars , Cause New Marketing

Jaffe Juice [ Feed - Focus - Exclude ] by Joseph Jaffe at 4:25 PM

Are Facebook Apps the New Viral Video?

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much ...

Tags: Creativity , Medium - neither rare nor well done , Communal Marketing , Consumer Central , Join the Conversation , New Branding , Make advertising relevant again , The Engagement Wars , Cause New Marketing

Jaffe Juice [ Feed - Focus - Exclude ] by Joseph Jaffe at 1:08 PM

Seth Godin Angry Viral Is Getting A Bad Name?

Seth Godin seems angry about the fact that viral marketing is getting a bad name. He blames clueless marketing agencies and clueless marketers. And Godin has a good point in some of his points. However, I feel some of his remarks might need more explanation or concrete next stepsâ€¦ Hereâ€™s what br...