Superbowl Sunday is one of my favorite days of the year.  It’s the one day a year where I look forward to watching commercials. Although this past weekend was arguably one of the best and most entertaining games in recent memory, there is no other advertising event in the world quite like the Sup...

We’ve all heard about the Coke/Pepsi/Sprite test where tasters couldn’t taste the difference between Coke, Pepsi and Sprite due to the temperature they drinks were served, but do you think you could tell the difference between Coke and Pepsi and their varients if the drinks were served a...

The Lone Ugly Duckling Don't you just LOOOOVE it when friends who are moving overseas sell some of their unwanted wares via garage sales? And because you want to be a GOOD and supportive friend, you have no choice but to buy something, at least one item, from them, right? Well, guess what I got earl...

The internet has revolutionized a plethora of pastimes: the way people communicate, find dates, commit crimes, you name it. But the business of selling stuff and of building brands continues to see one of the most radical transformations.  At the cutting edge is the viral campaign; the short vi...