Il principio di Massimo Cacciari, sindaco di Venezia è questo: per mantenere l’immenso patrimonio artistico e architettonico della Serenissima occorrono tanti soldi; dunque meglio cedere spazi della città alla macchinette distributrici di bevande della Coca Cola (non se ne conosce il numero,...

The news that Microsoft has hired a senior Wal-Mart executive to spearhead a move into retail will not come as much of a shock. These days retailers run the world, and companies like Microsoft, which have typically supplied big retail, are now increasingly drawn to the idea of opening up for themsel...

Today's first Ypulse Youth Advisory Board post comes from Libby Issendorf who brings us a post-game installment of "Our Side of the Screen" where she takes a look at the youth targeted ads that aired during the Super Bowl. Remember, you can communicate directly with any member of the Ypulse Youth Ad...

There has been a lot of buzz about how for the first time Superbowl ads will be less about warm fuzzy feelings and more about generating direct response …. Super Bowl Ads Try Hard-Sell Over the years, it has been called the Ad Bowl, the Bud Bowl and the Buzz Bowl. Super Bowl XLIII on Sunday will p...

Lil Wayne doesn't hate Rochester; he just wants to give the people upstate the best show possible, according to his manager. “It would have been too difficult to travel with the entire band, then turn around and head to Calgary the next day. We didn’t want the Rochester fans to get any less of a...

Continuing today's "classic rock will not be dethroned until the final Boomer drops" theme, Pepsi has debuted a new TV spot that remixes the Who's "My Generation" for, um, different Pepsi generations, from the flapper years to the fall of the Berlin Wall to a throbbing mosh pit that I guess is suppo...

Why not rum and Coke anymore? Well, it's all about the drowning polar bears. You know those cute, playful bears that eat those cute seal pups and the occasional human. Why do we never see the white fur of the polar bear covered with baby seal blood? Those same polar bears that our northern people co...

Two of the biggest fictional characters we’re meant to believe in are Santa Claus and Jesus. And it’s coming up to their time of year again. For 364 days a year, we’re meant to believe that an aging old man is whipping thousands of elves to death in his sweatshop in the North Pole so spoil...

Filed under: Deals, Coca-Cola (KO), PepsiCo (PEP), Coca-Cola Enterprises (CCE) When you think about it, corporations are no different than consumers. They see the economic writing on the wall, and they react to it accordingly. So it was no surprise when PepsiCo's (NYSE: PEP) CEO Indra Nooyi said she...

Filed under: PepsiCo (PEP), S and P 500, Stocks to Buy This post is part of a series featuring bargain stocks that are worth a look now. See more Cheap Stocks . Full disclosure: in the Pepsi challenge, I prefer Coke. In terms of investments, though, I overwhelmingly prefer PepsiCo (NYSE: PEP). The s...