They gave it to an outsider—some Banana Republic-looking marketing geek who happened to be tight with one of the higher higher-ups. He was awful. And though he was their boss, that guy still saw Jay’s crew as “them.� He helped the company milk those boys dry. He had ‘em chasing their tales...

================KNOCK THE HUSTLE 2 EXCERPTS================= ++++++++++++++COMING WINTER 2008+++++++++++++++++++++++++++++++ Rationales When abused, it’s the greatest CYA tool in the marketing game. A rationale is a document that explains why certain creative directions are being explored and why ...

You’ve probably encountered people who never take responsibility for ANYTHING. That’s what sparked today’s blog – Does it pay to shift the blame? On the show, Mary-Lynn said that she believes it DOES pay. She said she is not a blame-shifter herself, but she has worked with th...