February 11, 2009
Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star Michael Phelps was just having a bit of fun last November while visiting his girlfriend at the University of South Carolina when, along with all the shots and beer he consumed at a house party that we...
Branding Strategy Insider
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by
Mark Ritson
at 12:00 AM
February 12, 2008
Sur un panneau en poids, Boyko Borissov (photo), maire de Sofia et ancien chef de la police nationale, montre fièrement un dessin d’enfant encadré. Il représente un lion couché contre lequel est blotti un agneau. « Le lion c’est moi, l’agneau, c’est la petite fille de 12 ans qui me l’...
Coulisses de Bruxelles, UE
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at 7:00 PM
February 04, 2008
We are in a global downturn, so luxury brands are screwed, right? Well, actually it depends on what kind of luxury brand you represent. For the past five years there have been two distinct types: old luxury and new luxury. It is more than just semantics - the latest set of sales results for 2007 rev...
Branding Strategy Insider
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at 2:41 AM




