I love the Girl Scouts and actually was one for a couple of years long ago. Still have a great orange layer cake recipe captured in my quest for the cooking merit badge. And now our daughter Charlotte is a Daisy (pre-Brownies). So I was dismayed to learn that the Girl Scouts are stumbling with the i...

Even in today's social media world, one of the key ways organizations get their messages out to key audiences is through the traditional news media. And even with the downsizing of news organizations and mainstream journalism’s shift to the Web,......

Walking on the beach last week (a heavenly respite), I was struck hard by the powerful strategy of this one vacation rental spot . Note the mailbox location and label.  Unlike the hundreds of other beach front properties, these folks are 150% audience-focused. They've noted that Florida visitors wa...

Not the one where Punxsutawney Phil climbs out of his hole to predict when spring will arrive (saw his shadow today, so keep the fire going), but the movie -- in which reporter Phil Connors (my fav Bill Murray) gets stuck in a small town and wakes up to the same day again and again. Same old, same o...

Not the one where Punxsutawney Phil climbs out of his hole to predict when spring will arrive (saw his shadow today, so keep the fire going), but the movie -- in which reporter Phil Connors (my fav Bill Murray) gets stuck in a small town and wakes up to the same day again and again. Same old, same o...

Looking for one of these? So are thousands of other Obama supporters throughout the country. And they're pissed: They want to be able to show their neighbors where they stand. They're viral marketers eager to spread the word, proud of their stand but frustrated as heck they can't get the...

Looking for one of these? So are thousands of other Obama supporters throughout the country. And they're pissed: They want to be able to show their neighbors where they stand. They're viral marketers eager to spread the word, proud of their stand but frustrated as heck they can't get the ammunition ...

Wow, 25 segments (specific audience groups) is the most I've ever heard of, but that's how Goodwill of Greater Washington (GGW) is slicing its fundraising. According to a recent article in The Chronicle of Philanthropy, the organization "now tailors its appeals to different audiences, and has i...

Wow, 25 segments (specific audience groups) is the most I've ever heard of, but that's how Goodwill of Greater Washington (GGW) is slicing its fundraising. According to a recent article in The Chronicle of Philanthropy, the organization "now tailors its appeals to different audiences, and has i...

How quickly new channels get cold. Not to suggest that video is old, but there is a lot out there. And when the nonprofit marketplace is full of video, it can be very hard to get attention. That's why I was particularly intrigued by the multimedia timeline served up by Education Development Center, ...