March 03, 2009
Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...
Jaffe Juice
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Joseph Jaffe
at 10:51 AM
January 12, 2009
By Lauren Cook: Never has the power of Twitter been more evident than in the last few weeks and months. Once known only by “techies” and early adopters, this micro-blogging site is now slowly infiltrating into the mainstream and more importantly, affecting the way many of us communicate,...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Lauren Cook
at 3:29 PM
July 13, 2008
I’m going to go against the orthodoxy of my fellow social media practitioners. I’m going to commit heresy. I’m going upset the apple cart of the proverbial echo chamber. The new 2008 version of Where the Hell is Matt YouTube video isn’t going to live up to it’s intended...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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at 10:28 PM
May 08, 2008
Get Moe - Explosion It's hard to imagine, but MTV Networks is going to blend products with shows even more than it does now. According to today's New York Times, efforts like the "Get Moe" series of 60-second spots for......
Gen Wow
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at 6:55 PM
February 11, 2008
Brandweek reports on Mattel following Hasbro's lead (with Transformers): Mattel, home to the iconic Magic 8 Ball, Hot Wheels, Barbie, Uno and other mega-properties, recently signed with Hollywood’s most powerful talent firm, Creative Artists Agency, to develop its brands into movies, TV, Webisodes...
Jaffe Juice
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at 8:41 AM
January 30, 2008
Yeah, I know. You hate commercials. You hate the sudden interruption of your favorite show to see three, four, or five thirty-second poorly created hard-to-differentiate video presentations on a product you don’t like, don’t want, don’t need, or don’t use. Me too. You want to...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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at 8:09 AM
January 21, 2008
Scrabulous, clearly a knockoff of the board game Scrabble, was developed by two brothers in India. Its popularity is a major driver of traffic to Facebook, where a reported 500,000 members log on to Scrabulous each day. Dozens of Facebook groups have been created to “save Scrabulous.� The bigges...
Brand Noise
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at 3:42 AM




