In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. The purpose of the 2-hour open conversation in 140 characters was to engage and provide the public with a platform where citize...

It’s worth remembering that real brand innovation happens at the structural level, not at the campaign level. For example, it’s a case of brand innovation when Whole Foods makes low-interest loans to local producers to help them bring new sustainable goods to market. This is a smart (and...

Several decades ago, Steve Jobs recruited Pepsi’s John Sculley to Apple by telling him that at Apple he could change the world, while at Pepsi all he could do was sell sugar water. Fast forward 25 years. Apple under Jobs has been changing the world left and right, having just reinvented the mu...

Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I am frequently asked about the future: where is social media going to go, what are the technologies we need to be looking out for on the horizon? And, without fail, my answer is always the same: Flyin...

I was listening to a teleseminar recently with Jack Chapman (salary negotiations expert) and Orville Pierson (of Lee Hecht Harrison), both legendary thought leaders in the job search space. Orville asked the listeners, all career coaches, resume writers, career counselors and related professionals, ...

Here’s a concept. Probabil ati aflat sau auzit de ce se întâmpla cu berea Bergenbier si Stejar, cum Bergenbier a facut un ‘claim’ pentru ziua barbatului pe 5 mai si ideea de ‘bere a barbatilor din România’ iar Stejar a venit cu o continuare la asta (cititi pe la Stef...

Uitasem sa scriu în timpul anului despre o chestie citita într-un jurnal de psihologie sau undeva, pe tema experientelor negative cu produse si servicii: “Average number of people that someone talks to about a bad experience: 19″ Acum ca vorbim de România numarul s-ar putea sa fie mai...

With apologies to William Shakespeare -- A rose by any other name may .. not .. smell as sweet. A company's name influences brand perception, the corporate "story" and even the organizational culture. GIrlfriend, don't forget about the domain availability and the viral ease of pass along. ...

With apologies to William Shakespeare -- A rose by any other name may .. not .. smell as sweet. A company's name influences brand perception, the corporate "story" and even the organizational culture. GIrlfriend, don't forget about the domain availability and the viral ease of pass along. ...

I'm not satisfied by any of the answers I've heard for measuring branding because I'm not convinced we're asking the right questions. I know that there are lots of descriptions and complex math to affirm our deepest desires for our brands.  Brands simply must have value, so therefore we've come up ...