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Advertisers don't dare use the term 'Super Bowl' in their ads. The NFL goes to great lengths (read: employs a shitload of lawyers) to protect the 'Super Bowl' brand name. I have to admit, though, advertisers aren't trying very hard to come up with original ways to avoid using...

The largest words on any resume should be your name. As the text that will be seen and repeated the most throughout life, what can you do to make your name leave a positive impression? First, some terminology. There are 2 kinds of names: Anthroponyms - literally meaning ‘human name’, an ...

What's better than a naughty man-word? A naughty man-word that's also a man-brand. The Polish Addict (as in enamel, not kielbasa) helpfully points out that "man glaze is a euphemism for man spunk." However, there is nothing euphemistic about this androgynous nail polish. For one thing, there's that ...

The Wunder Boner. A real product. CLICK HERE to watch the Wunder Boner TV commercial. ......... The Super Bass-o-Matic 76. Not a real product. CLICK HERE to watch the Super Bass-O-Matic 76 spoof TV commercial....

Names burrow deep into the human mind. Names are bundles of denotation and connotation. And much more than that, suggests Carol Moog, Ph.D., a clinical psychologist and the president of Creative Focus, a consulting firm to advertisers and ad agencies on the communication value and meaning of their m...

This creature, who looks like a bit like an escapee from the 1970's TV show, Sigmund and the Sea Monsters, is Hajikeru Jackson. In Japan, he's the official mascot of Sprite, where the brand has been selling itself on the promise of shigeki (stimulation). In Japanese, "hajike...

Pizza Hut's recent name-change makes me wonder what sort of mind-warping toppings they are putting on the pizzas at HQ. The UK company are trialling a name-change from Pizza Hut to Pasta Hut, with the same shape logo. Seems up there as one of the daftest bits of marketing in 2008. Is it a some sort ...

“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.”...

To order, visit HorsePissBeer.com, where you will learn: Horse Piss Beer is dedicated to helping others.  A percentage of the sales of the beer and merchandise will be donated to help disabled jockeys and thoroughbred adoption programs. Horse Piss Beer is also dedicated to bringing you a smooth...