If you are having problems locating the La Fruta drinkable Yogurt from Lifeway Foods, worry no more. Lifeway Foods, Inc., makers of a nutritious, probiotic dairy beverage called kefir, announced today expanded distribution of its La Fruta(TM) Drinkable Yogurt to about 150 “supercenter� stores in...

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: Techrigy Quick Pitch: Techrigy SM2 is a soft...

In the Spring 2009 issue of strategy+business , Christopher Vollmer writes a piece that every Brand Manager, Advertising Agency and media company should take notice of.  Entitled Digital Darwinism , the article looks at how “in the new marketing and media ecosystem, some will fail, some will thri...

by Eric Brown ARE YOU WHAT THEY ARE SAYING ABOUT YOU It is fascinating to chat with business owners across the nation about their brand. Every business is a brand, even if a bad one. Your brand is not what you think it is, it is what your customer thinks it is, it is what your employees think it is ...

It is only customary for companies to change design and packaging to stir up consumer attention and exposure. But then again, there is a case as changing designs too soon. In fact, there is one company that may have overlooked a great design and if the trend continues, they may find themselves forev...

Will Ford put Volvo up for sale? Apparently that is what it looks like as Ford is reportedly studying its options on dislodging the said luxury car line. The move is not surprising. Today, most companies that have grown are trying to find alternatives to stay in business. And Ford, a giant car manuf...

Last month, we commented on Tropicana's packaging redesign . Some called it "generic." In fact, we questioned if Tropicana was using its new, plainer design to attempt to reposition itself downward. Now this week, as reported in the following New York Times story, Tropicana announced that it has rev...

Social Media krijgt steeds meer aandacht van marketing- en communicatieprofessionals. Aandacht, maar vooral vragen. Vragen over best practises, ervaringen en ROI. Op het Twinkle Social Media Congres ging men uitvoerig op het thema ’social media & business’ in. Volgens de organisatore...

The New York Times brings us the story today of a little problem Senator Gillibrand is having. Apparently, she has this tendency to answer questions at lengths inappropriate for a United States Senator — as in, longer than a soundbite. During a meeting with some Brooklyn students a couple of w...

What's the difference among Ford, GM, Chrysler, Toyota, and Honda? Not only the amount of bail-out money each did or didn't receive. Before the economic downturn, each company had built a brand (in the case of some, multiple brands to correspond with each product line) that connected with consumers....