Many people think that Search Engine Optimization involves some sort of magic formula. Sadly, quite a few SEO firms perpetuate this myth by shrouding their work in secrecy and mythology, spouting ten-dollar words like "algorithm" when they talk to potential clients. They make it seem like their SEO ...

In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories. Here is a direct link to the video on YouTube. How did you do THAT? New free ebook about how the video was made. As I was passing around the work-in...

I love Sharpies. I carry one in my travel bag at all times because you never know when you might need one — like the time that I accidentally gouged the wooden desk leg in a hotel room. Applied a little black Sharpie and it was as good as new! Other people dig Sharpies too, such as the guy who dec...

OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allow you to adopt the new rule...

Hello everyone! I know it has been a bit quiet on this front in the last couple of months, so I wanted to give you a quick update about what has been happening, to be followed by much more later! First and foremost, I finished the first draft of the book!  It was an amazing, arduous, fantastic,...

UPDATE November 4, 2008: The winners have been announced. Congratulations to Bryan Bliss who won the guitar and ten others who won books. +++++++++++ "What is cool?" Del Breckenfeld asks in his new book The Cool Factor: Building Your Brands Image through Partnership Marketing. "It's difficult to ide...

In the past year, I've had many conversations with CEOs, Presidents of companies, and other senior executives about the new rules of marketing and about blogs in particular. I've always wondered why these senior executives have so much more trouble creating a popular blog than mere mortals. Why, in ...

Is your tiny-logo-loving-designer always cramming your beautiful logo into an obscure corner of your ad? Well not anymore with Make Your Logo Bigger Cream! Boring white space on your website? You can eliminate that white space and fill it with your marketing messages with White Space Eliminator! You...