It’s worth remembering that real brand innovation happens at the structural level, not at the campaign level. For example, it’s a case of brand innovation when Whole Foods makes low-interest loans to local producers to help them bring new sustainable goods to market. This is a smart (and...

Several decades ago, Steve Jobs recruited Pepsi’s John Sculley to Apple by telling him that at Apple he could change the world, while at Pepsi all he could do was sell sugar water. Fast forward 25 years. Apple under Jobs has been changing the world left and right, having just reinvented the mu...

A substantial brand shock is about to hit the frothy world of Anheuser-Busch, MillerCoors and other US  beer makers whose business is driven largely by media campaigns. They’re about to receive a hard lesson in hops and malt from a new line of high-quality and extremely affordable craft beers...

Recent surveys by M:Metrics and Rubicon offer further evidence that the iPhone is shaping up as a premier platform for building brands. Third-party applications are booming, and iPhone users are increasingly going online. Google Maps, Flickr and YouTube are popular on the iPhone, as are online news ...

For strategic purposes, strong brands plan out the customers they’ll be creating three and five years ahead. These days, brands are thinking about those customers in a radically different context: after peak oil. Most brands were birthed in an age of cheap oil It’s easy to forget that mo...