Results 1 - 5 of 5 for subject:"Brand Communities"
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February 27, 2009

It’s worth remembering that real brand innovation happens at the structural level, not at the campaign level. For example, it’s a case of brand innovation when Whole Foods makes low-interest loans to local producers to help them bring new sustainable goods to market. This is a smart (and...
Brands Create Customers [ Feed - Focus - Exclude ] by Brian Phipps at 12:06 PM

February 26, 2009

Cross-posted on SocialMedia.biz — As  part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to s...
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Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC [ Feed - Focus - Exclude ] by Chris Abraham at 3:54 PM

May 20, 2008

As you may have read here, here, here, here, and here, CUES Experience was a blast. What struck me the most about Mark Stutrud, Summit Brewing Company’s founder and CEO, was that he knows exactly who Summit is and where it’s going. He makes no apologies, and doesn’t try and water Summit down (...
Open Source CU - Home [ Feed - Focus - Exclude ] at 11:16 PM

April 04, 2008

Recent surveys by M:Metrics and Rubicon offer further evidence that the iPhone is shaping up as a premier platform for building brands. Third-party applications are booming, and iPhone users are increasingly going online. Google Maps, Flickr and YouTube are popular on the iPhone, as are online news ...
Brands Create Customers [ Feed - Focus - Exclude ] at 2:10 PM

December 13, 2007

And now for something completely different....in a 180 degree change in topic from my last post, let's talk about gay and lesbian word of mouth. As we've witnessed in Canada, gay marriage has not been the most openly received news......
Buzz Canuck [ Feed - Focus - Exclude ] at 11:27 AM
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