Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.�...

Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with you...

Liz Strauss at Successful Blog tackles the tough question of how to define a successful organizational blog. It is Liz’s experience that different people and departments within an organization often have their own ideas of what a successful blog is. According to Liz, the quality of the blog is ult...

A sports blog's success is usually measured by page views or unique visitors — these odd, mysterious numbers that merely serve as advertiser bait, but are woefully inaccurate in revealing overall quality. The true measure of a successful sports blog, like most other creative endeavors done for...

Nick O’Neill of Social Times states that social networking sites will die in two years. In a recent poll that he conducted on the blog, Nick found that most people do not believe that social networking sites, such as Facebook, will eventually die. However, Nick predicts that, “within the...

Online Marketer’s DJ Francis starts THINKing’s guest blogger series with the ROI of social media. DJ discusses the measurement and worth of social media and its impact on businesses. He says, “Instead of measuring how well we are pushing our message onto potential customers, we should instead ...

Allen Sterns of CenterNetworks reports that the professional network site LinkedIn shows growth up to 319 percent compared to Facebook’s 98 percent. Sterns says, “A year ago the Facebook fans claimed LinkedIn was dead and that Facebook would replace LinkedIn as the business networking to...

There has been a lot of talk in the blogosphere about whether or not agencies really understand social media. Ignite summarizes a recent article in AdWeek about agencies’ abilities to implement social media tactics into traditional PR and marketing plans. Marketing Conversation gives nine reas...