This is a guest post by Jackie Jackson. If you want to guest post on this blog, check out the guidelines here. Around six months ago, Daniel touched upon ratio analysis for bloggers. Basically, he came up with two very interesting formulae for analyzing the capabilities of a blog. The first one was ...

As a former plaintiff's trial lawyer who had good success marketing on the Internet, I'm sickened by the way many personal injury lawyers blog. Copying news stories for keywords and key phrases for the SEO shame game. Wrapping up each post with the classic if this awful thing happened to you call th...

I am absolutely lost on the argument that when a law firm is concerned about their brand, they may want to put their blog(s) in the law firm website. We work with hundreds of law firms and thousands of lawyers on blogs. Virtually all of those law firms are concerned about their brand. Each and every...

Do you like to write?  I am currently rereading an old favorite...On Writing Well by William Zinsser.  The book gets to the heart of an important writing issue. Many people try to sound intellectual by begin excessively verbose. (Zinsser would probably nick me on that...excessively verbose.  Verb...

After years of contributing content to various websites, legal writer and ghostwriter Janet Ellen Raasch decided it was time to start writing for herself. "I had lurked long enough and wanted to start to interact," she says. She's now set up at Constant Content, where she houses her vast r...

We're always asked at LexBlog about putting a blog in a law firm website. The answer is you don't do it. Anyone telling you to do so is wrong. Putting a blog your law firm's website makes as much sense as adopting law firm policies requiring that the firm's lawyers only speak at industry conferences...

'Good advice never ages,' says Steve Rubel, commenting in his link to a blog post at Hoover's Insight Blog titled 'Dale Carnegie and the Social Media.' Dale Carnegie's seminal business book 'How to Win Friends and Influence People' came out in 1936. But you'd be hard pressed to find better methods f...

I was talking with Joann Jen, a PR Account Executive at Firmani + Associates, last evening at a Legal Marketing Association event. Jen found the thought of blogging as a young PR professional a bit intimidating. Despite following thought leaders' blogs on the net and sharing her thoughts on Twitter,...

I have two questions which I hope to reply in a post: HOW TO GET ON TOP OF THE SEARCH ENGINE RESULTS? Hi Lilian I am a newbie was wondering how a site be at the top search engine results. Your expert opinion is much appreciated. Thanks. (arlene) Arlene has an interesting hobby of making bento. Bento...

Traditionell halte ich es beim Bloggen so, dass ich rund alle 12-24 Monate was Neues starte. Seit 2007 hat sich aber außer der Layoutumstellung und dem Einsatz von Direktwerbung nicht viel getan, was Änderungen angeht. Änderungen… davon gab es nicht wirklich viele die letzten zw...