One of the things that continually delights me about 'doing business online' is the rather more 'abundant' mindset which tends to go with it - compared with the 'scarcity' attitude so typical of 'old school', 'bricks and mortar' business where typically your competitors are 'The Enemy'. I used to wa...

Every now and then you have to kick back and have some fun. Especially in tough economic times like these. Your efforts to sell to your female customer (good lord, can't I please just say Marketing to Women???) should include a little frivolity, a good bit of laughter, and something to lighten her...

CNN keeps me company as I work every day, a kind of white noise in the background. The election has been dominant, of late. As expected. Part of that is story after story on Sarah Palin. If you recognize the importance of women as a market, you might have thought...before last night's election, that...

Steve Wozniak, a Silicon Valley icon and philanthropist for the past three decades, helped shape the computing industry with his design of Apple Computer's first line of products and influenced the popular Macintosh.  For his achievements with Apple, Wozniak was awarded the National Medal of Te...

UPDATE: I HAVE BEEN SPELLING ALAN WEISS'S NAME INCORRECTLY! MY APOLOGIES TO ALAN. Also, this post is serious. IS social media worthwhile, or not? My quoting Alan Weiss calling me hysterical should not change your answer...not to mention, you should visit HIS blog and see for yourself. Maybe it was j...

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter My mantra is "Everything You Do Is Marketing."  And I do mean EVERYTHING. However, this can be hard for people to grok.  Many think of marketing as stuff like brochures and ads.  So, when I start asking questions about...

One of the interesting things about this year's Blogher (hope you're not sick of hearing about it cause I have more to say and...Lena might, also), was the diversity. I spend a lot of time during conferences I attend looking around the room. I like to take in the sights, so to speak. To see who's th...

No, not that type of visiting scholar who sets up residence at your campus for a short while.  We've been visiting campuses who are using Scholar by Blackboard.  Why?  Well, to see how people are using it.  The concept of sharing academic resources using a social bookmarking appl...